About the campaign
Thank you for visiting our website! We hope you have found useful information about the many benefits of growing and eating legumes, as well as inspiration and recipes on how to create delicious meals using pulses.
Bättre med Bönor (Better with Beans) is a campaign that focuses on spreading knowledge about legumes and how we can reduce the environmental and climate impact of food production, as well as promote human health, by growing more legumes and eating more pulses. We have put together a website for the campaign with easily accessible information about the benefits of growing legumes, along with delicious recipes. The idea is to inform and inspire website visitors to try new recipes and eat more pulses.
During the spring we conducted a digital campaign, primarily creating and posting content on social media, and we are now planning for a summer tour in the Swedish-speaking parts of Finland. We will travel to different festivals and markets to talk about the campaign, hand out broschures and taste samples, and engage with the visitors through games, quizzes and workshops.
The campaign is a collaboration between the Swedish-speaking organizations Natur och Miljö and Finlands Svenska 4H and the network Ground for Growth, which consists of food producers and researchers.
If you have questions about the campaign you are welcome to contact Petra Mattsson, who is the project manager of the campaign on behalf of Natur och Miljö. Others involved in the project are Casimir Schauman and Kristina Lindström from the University of Helsinki, Mathilda Kull and Camilla Wahlsten from Finlands svenska 4H and Camilla Sederholm from Natur och Miljö.
Videos and the campaign's graphical profile are made by Bertills & Jung.
Svenska litteratursällskapet i Finland has financially supported the campaign through funds for technology and environmental conservation.
Ground for Growth has participated in the campaign within the framework of the EU-funded thematic network Legumes Translated.
Sponsoring food producers and collaboration partners are Jalofoods, Karviaisten tila and Vihreä Härkä.
We also collaborate with other businesses and organizations regarding the recipes on the website.
